In 2006, Ford had a record of 4 consecutive years of losses. How did the organization’s leadership act under such circumstances? In this video, we explore the actions taken by the then Chairman of the Board, Bill Ford, and newly hired CEO, Allan Mullaly during this challenging time. In Lux Studio, we believe that by helping organizations with benevolent purposes and their leadership, sharpen and focus their organization, their impact will be maximized and their legacy will transcend.